Steps to reach customers with Google in different countries

Getting listed on Google's local country variations is very important if you're selling your products in more than one country. Google's results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.

Why should your website be listed in other Google versions?

Google redirects people from Google.com to the local versions based on the IP address of the visitor.
For example, people from Germany will be redirected from Google.com to Google.de, people from the UK will be redirected to Google.co.uk, etc.
These people won't see your Google.com listings because Google delivers totally different search results for the same keywords in the local versions. If you want to reach these customers, you must make sure that Google finds your website relevant to that particular country.

How to make sure that Google lists your website in the targeted country

If you want to get listed in Google's search results for a particular country, there are four things that you have to do:
1. Get a country specific domain name with the right top level domain

If you want to get high rankings on Google.co.uk then you should have a .co.uk domain name. It's much easier to get listed on Google.co.uk if your website uses the .co.uk top level domain.

2. Get an IP address that is located in the targeted country

If you cannot get a domain name with the right top level domain then try to get an IP address that is located in the targeted country.
If the IP address of your web server is located in Italy then Google will use this as an indicator that you're targeting the Italian market.
You can use the FlagFox Firefox extension to check the geographic location of a server.

3. Show Google that your website is located in the targeted country

If you target the French market, show your full postal address in the footer of your website if that address is located in France. Also include that address on the "About us" page of your site. That will make it easier to assign your website to that country.

4. Create country specific web page content

If you're trying to sell something in Denmark, it is obvious that your web page content should be in Danish.
Use the right words on your web pages. For example, write "aubergine" instead of "eggplant" and "biscuit" instead of "cookie" if you want to be listed on Google.co.uk.

If you do the things above, you will dramatically improve your chances of being listed in Google's results for a particular country.
If you want to be listed for a particular keyword, you have to optimize your web page content and you have to make sure that the right websites link to your site.