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Unlocking the Power of Webstories: Your Ultimate Guide

 

Welcome to our comprehensive guide on Webstories! As experts in the digital realm, we are excited to delve into the intricacies of this fascinating topic. In this article, we will explore what Webstories are, how they work, and why they are becoming an increasingly popular and effective tool for engaging audiences online. So, buckle up and get ready to take your online presence to new heights as we reveal how Webstories can help you outrank your competition on Google!

What are Webstories?

Webstories, also known as Web Stories or AMP Stories, are an innovative and visually captivating format for sharing content on the web. Developed by Google as part of the Accelerated Mobile Pages (AMP) project, Webstories are essentially a mobile-focused storytelling medium that combines the power of images, videos, animations, and text to create an immersive and interactive user experience.

Few examples of webstories: 

https://lifeinacity.com/web-stories/36-is-the-new-26-djokovics-unrelenting-dominance/ 

https://lifeinacity.com/web-stories/powerball-jackpot-tricks/

https://lifeinacity.com/web-stories/15-surprising-health-benefits-of-cloves/

How Webstories Work

Webstories are designed to be mobile-first, which means they load quickly and provide a seamless experience on smartphones and tablets. They are presented in a full-screen, vertical format, making them highly engaging and ideal for capturing users' attention in a fast-paced digital world.

To create Webstories, developers and content creators use a specialized language called "AMP HTML," which enables the creation of visually rich and interactive content that can be easily distributed across various platforms. Webstories are typically powered by AMP, making them lightweight and easily shareable.

Why Webstories Are Trending

Webstories have witnessed a surge in popularity due to their unique advantages over traditional content formats. Let's explore why Webstories are gaining traction among both content creators and audiences:

1. Engaging User Experience

Webstories offer a visually stunning and interactive experience, enabling brands and publishers to connect with their audience on a deeper level. The captivating visuals, accompanied by compelling storytelling, keep users hooked and encourage them to explore further.

2. Mobile-Friendly

In today's mobile-dominated world, it is crucial for content to adapt seamlessly to various devices. Webstories excel in this aspect, providing an exceptional user experience on mobile devices, leading to increased engagement and decreased bounce rates.

3. Higher Visibility on Google

As part of Google's AMP project, Webstories enjoy preferential treatment in search engine rankings. This means that properly optimized Webstories have a higher chance of appearing in Google's coveted "Top Stories" carousel, significantly increasing their visibility and driving organic traffic.

4. Storytelling Power

Storytelling has always been an influential tool for connecting with audiences emotionally. Webstories, with their captivating format, allow brands to tell engaging narratives and leave a lasting impact on their visitors.

5. Shareability and Virality

Webstories are designed to be easily shareable across different social media platforms, making them more likely to go viral and reach a broader audience. This can lead to increased brand exposure and traffic to your website.

Creating Compelling Webstories: Best Practices

To harness the full potential of Webstories and outrank your competition, follow these best practices when creating your Webstories:

1. Eye-Catching Visuals

Use high-quality images, videos, and animations that align with your brand's aesthetic to capture users' attention instantly. Ensure that the visuals are relevant to the story you're conveying and evoke the desired emotions.

2. Concise and Engaging Text

Keep your text concise, informative, and engaging. Use attention-grabbing headlines and well-crafted copy that complements the visuals and enhances the overall storytelling experience.

3. Intuitive Navigation

Design your Webstories with easy-to-navigate elements to ensure a seamless user experience. Include clear call-to-action buttons, allowing users to interact with your content effortlessly.

4. Optimize for Mobile

Ensure your Webstories are optimized for mobile devices to guarantee fast loading times and a smooth user experience. Mobile-friendly content is essential for ranking well on Google and providing a positive user experience.

5. Consistent Branding

Maintain consistent branding elements throughout your Webstories to reinforce your brand identity and build trust with your audience. This includes using your logo, brand colors, and typography consistently.

6. Track Performance

Monitor the performance of your Webstories using analytics tools to understand user behavior and preferences. Use this data to refine your storytelling strategy and optimize future Webstories.

Conclusion

Webstories are undoubtedly a game-changer in the world of digital content. Their visually captivating format, mobile-friendliness, and storytelling power make them a potent tool for engaging audiences and boosting your online presence.

By understanding the significance of Webstories and implementing best practices, you can elevate your content marketing efforts and outrank your competition on Google. Embrace this innovative format, create compelling Webstories, and watch as your online visibility soars.

Read interesting articles here: https://www.lifeinacity.com

 

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Steps to reach customers with Google in different countries

Getting listed on Google's local country variations is very important if you're selling your products in more than one country. Google's results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.

Why should your website be listed in other Google versions?

Google redirects people from Google.com to the local versions based on the IP address of the visitor.
For example, people from Germany will be redirected from Google.com to Google.de, people from the UK will be redirected to Google.co.uk, etc.
These people won't see your Google.com listings because Google delivers totally different search results for the same keywords in the local versions. If you want to reach these customers, you must make sure that Google finds your website relevant to that particular country.

How to make sure that Google lists your website in the targeted country

If you want to get listed in Google's search results for a particular country, there are four things that you have to do:
1. Get a country specific domain name with the right top level domain

If you want to get high rankings on Google.co.uk then you should have a .co.uk domain name. It's much easier to get listed on Google.co.uk if your website uses the .co.uk top level domain.

2. Get an IP address that is located in the targeted country

If you cannot get a domain name with the right top level domain then try to get an IP address that is located in the targeted country.
If the IP address of your web server is located in Italy then Google will use this as an indicator that you're targeting the Italian market.
You can use the FlagFox Firefox extension to check the geographic location of a server.

3. Show Google that your website is located in the targeted country

If you target the French market, show your full postal address in the footer of your website if that address is located in France. Also include that address on the "About us" page of your site. That will make it easier to assign your website to that country.

4. Create country specific web page content

If you're trying to sell something in Denmark, it is obvious that your web page content should be in Danish.
Use the right words on your web pages. For example, write "aubergine" instead of "eggplant" and "biscuit" instead of "cookie" if you want to be listed on Google.co.uk.

If you do the things above, you will dramatically improve your chances of being listed in Google's results for a particular country.
If you want to be listed for a particular keyword, you have to optimize your web page content and you have to make sure that the right websites link to your site.

10 biggest mistakes you make on Facebook pages

We already made a similar overview early this year, but we thought its best to go through this, as practice makes perfect. These are the TOP 10 mistakes Socialbakers recommends not to do on Facebook pages or generally in social media marketing:

1. Post too many times a day on Facebook The recommended number of posts for brands is about 1 – 2 posts per day, for media companies, this can be 5 – 10 posts on a daily basis. Another thing is if you post too often on your Facebook page – meaning 5 minutes from each other.

2. Not engaging with people in comments Marketers often forget that you actually have to engage with your fans and respond fans – make sure you do reply people when they have questions, even if they are stupid questions.

3. Arguing with your fans Worst thing is to argue with your fans, if you have an angry fan, make sure he cools down, but do make sure to politically reply.

4. Delete negative comments Even if you get super angry, never delete negative comments. Never.

5. Running competitions against the Facebook rules + applicable laws Many companies still actually announce winners, contact them over Facebook, don’t have the proper Terms and conditions, don’t have a data policy and are still storing your details. This is something that is a very common mistake.

6. Posting one type of content Just one type of content – say photos, is typically OK, but make sure that you also post diverse types of content, that is extremely important.

7. Not using applications / tabs The best thing about Facebook is you can create a campaign that will drive and boost your community. So why not create those competitions, campaigns?

8. Not responding to your fans Not responding to your fans in social media, and also responding slow in a crisis, is a mistake. If there is a crisis, your business is affected by, people will be looking out for your support in social media. Make sure that you not only respond, but that you do it fast!

9. Sending your fans to your site Only sending fans to your site is not the best way of keeping your community really active and sharing. Communities love videos and pictures, but if you just send them links to your page only, that won’t do the trick (unless it’s really relevant content), but always make sure to mix the content.

10. Not using Facebook landing tabs Landing tabs are a very important part of your Facebook page, we have proven that using them makes your page grow over 40% faster, and in recent numbers, even more! Make sure you have them!

For creating the best landing pages and competitions, try out the Socialbakers Engagement Builder, its free to try if you have under 50 000 fans with 1 tab, you can run it very easily!

Last but not least, Socialbakers is committed to bring you numbers on a regular basis in social media, make sure you use our numbers well. We analyze those numbers and will be doing our best to bring you the best social media expertise out there! Stay tunned for more!

source:  The biggest mistakes you can make on Facebook pages

SEO Services That Suits Your Pocket

Search engine optimization is the process of improving the visibility of an online site in search engines using the natural or un-paid or organic or algorithmic search results. Search engine marketing, another type of SEO target paid listings. The visits to a specific web-site directly depends on where that particular web-site is listed on the search results. The higher the search rank, the more often a site appears in the search results list, the more visitors it will get from the search engine's users. SEO includes different kinds of search, including picture search, local search, video search, academic search, news search and industry-specific vertical search that gives a web presence to the net site.

SEO is also thought about to be an Net marketing strategy, SEO considers how these work, what people search for, what terms are typed in to and which are used by their targeted audience. It is important to optimize the net site first and optimizing an online site involves editing its content and coding to increase its relevance to specific keywords and to remove barriers to the indexing activities. Increasing the number of back links, or inbound links will also help promote the site.

Optimization techniques are tuned to suit the dominant search engines in the target market. These' market shares vary from market to market, and so does the competition. Today, Google represents about 75% of all searches and in markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide. US has hundreds of SEO firms since this process is highly popular here and all businesses with online presence opt for SEO. In the United Kingdom, Google occupies  90% market share. Search engine optimization UK in definitely on the rise as SEO is rising in popularity among all businesses with online presence.

SEO may not be the right strategy for every net site, and depending on the site operator's goals, other Net marketing strategies can show to be more effective. Other net marketing strategies include paid search marketing called Commercial Text Optimization or ATO. A successful Net marketing campaign will drive organic traffic, by means of optimization techniques and not paid marketing and also involve the use of paid marketing on these and other pages. SEO will generate a return on investment. These are not paid for organic search traffic since their algorithms keep changing, and there's no guarantees of continued referrals.

What is Search Engine Optimisation?

What is search engine optimization?

Search Engine Optimization is the process that improves the visibility of a web page or the website in search engines by organic search results. SEO is based on the functionality of search engine and the searching criteria of the people. The main objective of the search engine optimization is to increase the website’s traffic and the goal conversions.

Process of Search Engine Optimization

The main motive of the search engine optimization is to increase the visibility of the website. For this there is need of –

Keyword Optimization – This is the process in which the website is optimized with the keywords that are relevant for the website. After a proper research, keyword stuffing should be done.

Link Building – This is the process of providing back links to the website. Quality links are helpful in the process of Search Engine Optimization.

Benefits of Search Engine Optimization

- Brand Awareness

- More Goal Conversions

- Increase in Traffic

- Website relevancy within search engines

Why Choose us?

We, at IMP Web Services understand the requirement of our customers’ specific requirements and provide effective and reliable solutions that without crossing your budget. Our methodology of Search Engine:

- Understands clients business

- Review of the site content and structure

- Content Development (if needed)

- Relevant keywords stuffing

- Link Building

- Increase Goal Conversion

With right experts, vast experience in online industry, we committed to provide excellence in our services.